Art direction & Motion design
Air France
Context:
At the occasion of an exceptional anniversary celebrating 90 years of elegance in the air, Air France unveiled a collection of 5 iconic dresses made by Xavier Ronze, Manager of The Ballet workshops for the Opera of Paris. Each dress shows a subject and territory the Airline has gone threw over the years:
Planes and Technology, Uniforms & fashion, Iconic posters, Gastronomy & table arts, Design & Architecture. Beautifull designs made with a beautifull history.
Brief:
Make a campaign to communicate around those 5 dresses and the main event : The 90th anniversary of elegance at the Galery Lafayette, Paris.
6 weeks campaign,
2 weeks of production
360° campaign
850 000 interactions
37 million impressions
More than 100 contents over 5 social platforms
Main spot produced by Mogul/TBWA.
5 dresses
Made for the occasion to communicate with
90 years of history to show
25 illustrated contents produced by our team
