Every year, famous chefs are going at Printemps Bld Haussmann to cool with fresh and organic products. To promote this event focused on meeting and sharing, we created contents as part of a temporary campaign. ASMR contents were developed to present organic products

by having the audience guess them. Each piece of content is shown threw the same construction : 

A first macro shot, followed by a large shot. ( so that the audience sees something abstract and then realises what it really is at the end.)