Creation of a new brand identity, to find a way to target a younger consumer and to show that even

for a simple and fast appetizer we can still be authentic.

To do so, we ( me and the strategic planners ) thought about a howl new concept : 

" L'art de faire simple ". -> "The Art to make it simple"

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Concept : We called 5 artisans, to illustrate the authenticity of the product. 

- A ceramist, for the circular aspect of the product. 

- A photographer, for the transparency of the product. 

- A calligrapher, for the type of the logo.

- A sealer, for the closing.

- A zythologist, for the balance.